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ESPN as the television partner of nba to deliver sports news.


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The National basketball Association is North Americas professional basketball league and it is one of the main professional sports leagues of North America. The NBA consists of twenty nine teams from North America and has one team from Canada. It is also a member of the USAB, which is recognized as the National Governing Body for basketball by the International Basketball Federation fatihfatih-com. Founded in 1946, in New York City, NAB was in fact called the Basketball Association of America. The name changed post their merger with the National Basketball League in 1949.

NBA began making major sports news from the 1980s as soon as the “Magic” Johnson era began. Bringing in more sports fans with their already expanding database, NBA began expanding by adding more franchisees. With the addition of the Dallas Mavericks the NBA had a total to 23 teams in their portfolio together with the Lakers being led by Magic Johnson.

The increasing fascination with the league was further propelled when Michael Jordan joined the Chicago Bulls back in 1984. The NBA fever continued to elevate plus more and more cities began demanding teams of their own. It was in 1995 that NBA expanded into Canada introducing the Vancouver Grizzlies and the Toronto Raptors to their profile. Later, the Vancouver Grizzlies were moved to Memphis making the Toronto Grizzlies the sole team from Canada. The 90s was also a landmark in NBA history as in 1996, NBA came up with the first womens league with the National Womens Basketball Association.

The NBA season begins in the first week of November and has a total of 82 games played by every team with playoffs starting in the month of April. ESPN is among the television partners with the NBA carrying news in connection with the games as well as the players.

The “NBA on ESPN” journey began in 1983 when the NBA games were offered by ESPN through their televised cable network. ESPN continued the NBA sports news broadcasting till 1984. They have again started off the NBA games from the 2003 season. ABC Sports aired the games from 2003 until 2006 as “NBA on ABC” till it was taken by ESPN on ABC. ESPN on ABC is the sports brand within the ABC umbrella used to broadcast various sports activities.

NBA games can be viewed on ESPN of Wednesday, Friday and Sunday. NBA Exclusive edition program is telecast for the days when ESPN hasn’t aired an activity or the holidays.

ESPN also airs one Conference Final every year that is a part of the NBAs strategy to make sure they are more popular on cable TV. The playoffs are telecast on Fridays, Saturdays and Sundays. Other than this ESPN also broadcasts the NBA Draft Lottery and the NBA Draft.

ESPNs principal competitor to the NBA games is TNT. TNT airs most of the major NBA games on the other week nights looking to take up a chunk of ESPNs ratings. It’s mostly in the playoffs and the Conference Finals that TBNT garners higher ratings. However, the standard season ratings are almost identical with both the sports news providers.